Krapela

Client: Krapela

Year: 2023

Industry: Entertainment

Deliverables: Brand identity, poster designs, product designs, way-finding, collateral applications.

The Brief

Krapela is a modular music and arts space in Blok M (Jakarta) with an adaptive layout built for a programming slate that moves across ambient, IDM, lo-fi house, and everything in between. The brief called for a complete visual identity and design system flexible enough to hold across genuinely eclectic programming without collapsing into a single genre aesthetic.

The venue’s proposition is borderless expression across spatial, sound, program, F&B, people, and location. The identity had to be as modular as the space.

The Work

The mark comes directly from Krapela’s Turbosound speaker system—the iconic rectangular cabinet that defines the venue’s sound capability and physical presence. The concept extends from there: Blok M was historically the social and cultural epicenter of Jakarta’s metropolitan life, a point from which activity radiated outward. The mark places Krapela in that lineage—a new epicenter, anchored to the same geography.

One rule holds the design system together across all applications: the address appears at the bottom of every poster and printed piece. In an identity that otherwise adapts to each program and genre, this is the fixed point. It keeps the venue located—literally and culturally—in Blok M regardless of what is happening on stage.

Typographic Decisions

The typography does not stay fixed. It adapts to the program and the genre. Krapela’s programming is fluid by design, and the identity reflects that without losing coherence. The result is an identity that can move across genres without flattening them into the same visual language.

The System in Use

The RSVP sign is the clearest expression of what the identity is doing. Built from vintage guitar pedals, it is the brand’s ethos made physical: knowledgeable, approachable, with the kind of dry intelligence that references music culture without performing it. The signage system, door knob, staff uniform, menu, coasters, and stationery extend the identity across every surface of the venue. The sofa—designed as part of this engagement—takes it further: the same design logic applied to the furniture itself. At Krapela, the identity is not on the walls. It is in the room.